The American Cancer Society estimates that more than 950 women in the state of Montana will be diagnosed with breast cancer in 2021. As of 2018 in the greater Gallatin Valley, approximately one fourth of breast cancers were diagnosed in women under the age of 50. And, while not as common, men are diagnosed with breast cancer; approximately 2,650 men a year throughout the United States. National Breast Cancer Awareness Month was designated as October in 1985 to raise awareness and gain funding for research for a cure, while elevating education around the importance of annual/early screening.
PNKBZN, a community-wide campaign for the month of October, was the brainchild of local Bozeman organizations: Bozeman Health, Advanced Medical Imaging, Cancer Support Community, Montana State University, Montana State University Athletics, and Downtown Bozeman Partnership, with graphic design support from PRIME Incorporated. PNKBZN seeks to enhance local awareness of the importance of following screening guidelines for breast care, how to access screenings and diagnostic screenings and other resources, increase the community conversation around cancer awareness, and provide inspirational stories of men and women in our community who are living with breast cancer.